Scandinavian Soul: Why Small-Town Denmark is the New MM Hotspot

FEATURED RELEASE: The Julemand's Star : Available Now at Read With Pride

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Why Scandi-Sweet Romance Is Taking Over MM Fiction

Travel trends confirm it: 84% of travelers now prefer smaller towns for authentic, crowd-free escapes. This shift isn't just happening in real life: it's reshaping the landscape of MM romance fiction. Readers are craving something beyond the glittering cityscapes of New York penthouses and London flats. They want pine forests. They want snow-covered farms. They want Denmark.

Welcome to the Scandi-Sweet trend: where small-town Scandinavian settings deliver the perfect backdrop for intimate, emotionally rich gay romance. And no book captures this movement better than Dick Ferguson's The Julemand's Star.

Two men stand together on a snowy Danish road gazing at a warm farmhouse in this small-town MM romance scene


Introducing The Julemand's Star: A 59-Chapter Danish MM Romance Epic

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This isn't your standard holiday novella. The Julemand's Star spans 59 chapters of love, legacy, and legendary miracles. It's a slow-burn, high-emotion journey set against the frost-bitten beauty of rural Denmark.

The Setup:

  • Liam: A pragmatic London lorry driver with deadlines to meet and zero patience for detours.
  • Elias: A soulful Danish farmer carrying the weight of his family's legacy on broad, work-worn shoulders.
  • The Setting: Julehjertegaard: an isolated farmstead where a legendary star is said to grant miracles.

When a Danish blizzard strands Liam at Elias's door, two completely different worlds collide. What follows is a masterclass in forced proximity, opposites-attract tension, and the kind of emotional depth that MM romance readers live for.


The Appeal of Small-Town Denmark in Gay Romance

Authenticity Over Glamour

Small-town romance delivers what urban settings often can't: intimacy without distraction. There are no nightclubs, no dating apps, no convenient escape routes. When you're snowed in on a remote Danish farm, you have no choice but to truly see the person in front of you.

This is the magic of Julehjertegaard. Dick Ferguson builds a world where:

  • The scent of pine fills every room
  • Gløgg (spiced mulled wine) warms cold hands and colder hearts
  • The isolation of a Danish blizzard strips away pretense

It's not just a setting: it's a catalyst for emotional transformation.

MM couple shares a cozy hygge moment by the fireplace in a rustic Danish farmhouse with gløgg

The Hygge Factor

Hygge (pronounced "hoo-gah") is the Danish concept of cozy contentment. It's candlelit dinners, woollen blankets, and the quiet joy of being present with someone who matters.

In The Julemand's Star, hygge isn't decoration: it's the emotional engine of the entire story. As Liam reluctantly settles into life at the farm, the warmth of Elias's world begins to thaw his defences. The Christmas MM books market has seen countless holiday romances, but few capture this atmospheric depth with such precision.

Key hygge elements in the novel:

  • Hand-knit sweaters and crackling fires
  • Traditional Danish holiday meals
  • Long conversations over steaming mugs
  • The slow, deliberate pace of rural life

Character Breakdown: The Farmer and The Driver

Elias: The Rugged Soulful Farmer

Elias is everything the Scandi-sweet trend promises: strong, quiet, deeply connected to the land. He's inherited Julehjertegaard and the burden of protecting it from corporate interests. He's poetic without being pretentious, and his love for his home is matched only by his loneliness.

For readers of gay fiction and MM contemporary romance, Elias represents a refreshing archetype: the grounded, emotionally available man who knows exactly who he is.

Liam: The Pragmatic Urban Outsider

Liam operates on schedules and logistics. He's got diesel in his veins and deadlines in his brain. Denmark was supposed to be a quick stop: not a life-altering detour.

His arc is the heart of this Danish MM romance. Watching a hardened city man soften under the influence of snow, silence, and a certain farmer's steady gaze? That's the good stuff.

Farmer and city driver face each other in a snowy farmyard, capturing the opposites-attract tension of Danish MM romance

The Dynamic: Grumpy Meets Sunshine (Sort Of)

It's not quite the classic grumpy-sunshine pairing. Both men carry weight. Both have walls. But Elias's quiet optimism: his faith in the legendary Julemand's Star: gradually cracks Liam's cynicism.

The tension builds beautifully across all 59 chapters. This is slow-burn MM romance done right.


Why Small-Town Settings Work for MM Romance

Fewer Characters, Deeper Connections

Urban romances often juggle large casts. Small-town settings focus the lens. In The Julemand's Star, the relationship between Elias and Liam takes centre stage. Secondary characters enhance rather than distract.

Stakes Feel Personal

When a corporate giant threatens Julehjertegaard, it's not abstract. It's Elias's home. His family's legacy. His identity. For Liam, choosing to fight means choosing Elias: and everything that comes with him.

Nature as Character

The Danish landscape isn't backdrop. It's active participant. The blizzard forces proximity. The thaw mirrors emotional breakthrough. The legendary star offers hope when hope seems foolish.


The Julemand's Star: What Readers Are Saying

This LGBTQ+ romance delivers:

  • ✅ Forced proximity tension
  • ✅ Opposites-attract chemistry
  • ✅ Slow-burn emotional payoff
  • ✅ Vivid, atmospheric setting
  • ✅ A legendary miracle that earns its magic

Perfect for fans of: Christmas MM books, gay contemporary romance, small town romance, steamy MM romance with heart.


Get Your Copy Today

The Julemand's Star : Available Now at Read With Pride

Explore the full Dick Ferguson catalogue at dickfergusonwriter.com and discover more MM romance, gay fiction, and LGBTQ+ eBooks.

MM couple walks hand-in-hand beneath a glowing star in a romantic Danish winter landscape


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